At this stage Dan’s environmental interests were still operating in conjunction with his day job as the owner of a music production company. Fullview Productions Ltd, pioneered the marketing of pre-released music to the advertising industry for use in commercials. Fullview collaborated on seven Guinness commercials, a global Adidas campaign with Kirsty McColl and the co-branding of a L’Oreal hair gel with Virgin Records. The epic 90 second multi award winning Blackcurrant Tango commercial (titled ‘St George’) generated a big hit for Felix in 1996, with a special remix of his 1992 number one ‘Don’t You Want Me’, courtesy of BMG, featuring the Blackcurrant Tango logo on its packaging. But despite Fullview Pro- ductions’ success, Dan was even more excited by the idea of protecting the environment by planting trees. A lot of trees, as it turned out.